Neha Lidder
Founder and Director launched Platoon Advisory in 2018 and Kombat wellness in 2020
A Luxury and Lifestyle marketing agency, in 2018. Platoon offers coherent Marketing Strategies to build, sustain and grow businesses. With over 20 years of experience in Marketing and Launching Brands, Platoon Advisory has worked with renowned brands like Louis Vuitton, Handling the entire editorial for Outlook Splurge, launched the first integrated wedding show for Mall of India, Launch of Luxeva.com, the luxury portal of the renowned portal Pop-Xo, Launch of Whiz Café a Thailand based brand in Delhi and many more.
Neha Launched Kombat Wellness in 2020, right in middle of the Pandemic as she felt that the time was ripe to assist brands in the wellness space to reach out to customers across India. A long-time proponent of Fitness and Wellness, Neha believes that personal and professional success of the Person lies in good health and well-being of an individual.Previous to building her dream as a successful Entrepreneur with Platoon Advisory and before launching KOMBAT Wellness, Neha was Head of Marketing for the Luxury Retail & Hospitality vertical of DLF. With her immense knowledge and 360 marketing approach, she successfully positioned DLF Emporio as India’s First and finest luxury destination, spearheaded The Lodhi with various large scale associations and was the backbone in launching DLF’s newest jewel, The Chanakya in 2017.Neha is the pioneer behind revolutionising the Indian Aviation industry with the launch of Virgin Atlantic India in 2001 and has hosted some milestone events with Sir Richard Branson himself. Post the Aviation industry, she relaunched Burberry, one of the leading Luxury Brands of the World, In India before moving to DLF.Much like KOMBAT, Neha lives and breathes all things wellness! Neha Lidder’s passion for wellness and fitness is not new. She has always been an active promoter & a staunch believer of inner beauty from childhood. She believes that a holistic wellness integrates mind, body & spirit. It is equally important to fuel each aspect to be healthy and fit from within.
Fitness & wellness enthusiast
Neha is a certified practicing Yoga Teacher from Sivananda Yoga Vedanta recognised by worldwide Yoga Alliance. Being a fitness enthusiast, Neha Lidder also enjoys CrossFit training since 2014 in addition to her passion of teaching Yoga since 2015 in her leisure time.She has always encouraged her team and everyone around her to follow a regime that involves a physical activity, good nutrition and something that elevates the spirit apart from being a workaholic.She is the backbone behind various wellness communities, seminars & conclaves and has channeled her wellness streak to those who need it. KOMBAT is a passion project for Neha, and she delivers by being there for her partners and helping them succeed in the market place every step of the way.
The Community
Kombat Community
In addition to offering strategic marketing assistance to businesses, KOMBAT works closely with influencers, brands and individuals, and manages a community of people to whom wellness matters. We aspire to build brands and keep growing our strong tribe of people in the Quest of Wellness.Our marketplace for "All Things Wellness" integrates people and brands under the broad categories: NUTRITION, MIND & BODY. International & National brands across the world have the opportunity to join our Mission and be showcased through our website and newsletter as we take on the role of becoming the preferred global & local platform for fitness enthusiasts.
Strategic Alliances & Collaborations
We bring in influential voices from the industry through our relationships & network who can endorse the brand, create a buzz and increase engagement with the right audience. From Vasudha Rai as a renowned name in beauty & wellness to Sumaya Dalmia as a fitness expert, we have strong rapport with many such influencers in the wellness industry.We bring in like-minded strategic alliances as we believe we live in a world of collaborations, and cross promotions boosts brand awareness and promotes validation.