Sustainability Playing a Key Role in Driving Beauty Industry
In recent years, the customers who are purchasing products from various brands, are steadily embracing a green mentality. Natural and organic ingredients throughout product categories are becoming more prominent for their good health and environmental impacts. But it takes both customers and brands to take measures to safeguard people and mother earth. Similarly, the beauty industry is addressing the needs of the customers by producing sustainable products and packaging a reality for those who not only adore their beauty products but also love the planet.
Sustainability is becoming ever more important to customers as they contemplate not only the impacts of the products they purchase on their personal health, but also the effects they have on our earth, wildlife habitats, and the individuals who work across the supply chain. As climatic changes have shifted from a future concern to present-day reality, being eco-friendly has turned out to be an impetus for a breakthrough in every industry, including beauty.
All the more, customers are not only concerned about the product, in fact, but they are also interested to know the process as well. As the interest in sustainability continues to mount, several cosmetic manufacturers are looking for more organic and eco-friendly emulsifiers and materials for their products.
Besides, producing environmentally-friendly products does not stand for sacrificing quality or profits. Small steps toward sustainability can significantly improve public opinion and promote sales. As the sustainability factor is getting more evident in the beauty industry, it is also helping the brands to:
Premium quality cosmetics render impressive results without placing the customer at stake. On the other hand, several petrochemical products, such as mineral oil, exhibit a low degree of toxicity to users. When aerosolised and inhaled, similar products have been proven to be allergens. With most eco-friendly products, the harmfulness to the end-user is minimised, creating less risky, and superior-quality products.
Environmental friendly products send across a message to customers i.e. commitment towards quality, safety, and sustainability, and are trustworthy. As an increasing number of people develop a concern about synthetic products, customers are seeking companies that exercise transparency and honesty. By shifting towards sustainable, green products, brands show global and social awareness. This build-up customer loyalty to a brand,
and not just to products. Consumers will start off - and continue - to buy a company’s products because they agree with its mission.
An increasing number of beauty brands are adopting healthier, and eco-friendly approaches to not only their products but also their production. Numerous brands that have embraced natural ingredients also manufacture their products with renewable energy sources.
The beauty industry is devising significant changes in relation to the best products with the best ingredients. Brands too establish that in terms of cosmetics, soaps, and other essential beauty products, placing the environment first is attainable. The basics of maintaining an environment-first approach include never testing products on animals, preventing the use of harmful ingredients, reducing waste, and efficient energy usage.
A considerable number of customers and the brands they make use of are concerned about lowering their carbon footprint. One of the ways to produce less waste is through sustainable packaging. Some of the significant beauty brands are taking into account how they can decrease their carbon footprint through sustainable packaging.
Sustainability can help us to restore our planet, we recommend you some of the best beauty brands in the market that believes in delivering sustainable products to their consumers.
On a mission to generate the best formulas through scientific research and plant based bioactives, Daughter Earth was established. The company truly believes in being conscious, ethical and creating impact at the grassroots.
Dot & Key is a modern take on skincare. The brand is established on the understanding that each individual is unique. Through its diverse range of advanced skincare products, Dot & Key addresses lifestyle requirements that are usually overlooked.
Earth Rhythm is on a quest to make customers healthier and the planet a little greener. The brand is dedicated towards offering people a healthy skin and a healthy planet. Earth Rhythm is a commitment to producing the purest, healthiest skincare and educating individuals on why being “Earth Friendly” is so necessary.
With its foundations in the ancient science of Ayurveda Forest Essentials is a skincare brand that has become the classic Indian beauty brand. Forest Essentials combines the ancient beauty customs of Ayurveda with an elegant, contemporary aesthetic for a more pertinent emphasis on efficiency, sensorial experience and pleasure of usage.
In 2014, Juicy Chemistry commenced its journey with founding members Pritesh & Megha Asher. The brand truly believes in offering effective skin care products formulated with the purest and the most nutrient rich components the nature has to offer.
In 2002, Kama Ayurveda was established in Delhi on a quest to deliver genuine beauty and wellness products to the world. Inspired by ancient science of healing, the brand is also globally promoting the significance of Ayurveda in our life.
Mamaearth is a Gurgaon-based, company that believes in delivering products which are gentle. Established by Ghazal and Varun, the brand focuses on developing products through world-class research and offer products that are mum-baby friendly, toxin-free, and meets the strict international standards.
Pahadi Local describes luxury in simplicity, as the brand offers its consumers the very access to the mountains at their doorstep. The company also believes not to stress the abundance of the Himalayas, and intends to pay back as much as they can to the regions of source through several green initiatives, cooperative structures and fair pricing.
Ranavat is proud to develop formulas that are primarily vegan and organic. The company also takes the best approach to choose recyclable packaging without sacrificing quality. Each component is methodically extracted, preserved for its healing properties, and is super beneficial for skin.
Ruby’s Organics is trying to make all the lovely women gleam with joy. In order to achieve this feat, the brand only uses natural and organically sourced ingredients to form an entire range of makeup staples. The products are also additionally infused with bio-active ingredients that nourishes the skin.
